Best tips for Write a Web

Just follow this step, people will read your Web pages!

# Write relevant content
It may be tempting to write about your brother's dog, but if it doesn't relate to your site or page topic, leave it out. Web readers want information, and unless the page is information about said dog, they really won't care, even if it is a good metaphor for what you're trying to say.
# Put conclusions at the beginning
Think of an inverted pyramid when you write. Get to the point in the first paragraph, then expand upon it.
# Write only one idea per paragraph
Web pages need to be concise and to-the-point. People don't read Web pages, they scan them, so having short, meaty paragraphs is better than long rambling ones.
# Use action words
Tell your readers what to do. Avoid the passive voice. Keep the flow of your pages moving.
# Include internal sub-headings
Sub-headings make the text more scannable. Your readers will move to the section of the document that is most useful for them, and internal cues make it easier for them to do this.
# Make your links part of the copy
Links are another way Web readers scan pages. They stand out from normal text, and provide more cues as to what the page is about.